Pacific Asian Grocery

s2dio-X was appointed as Architect to design and document a new grocery tenancy in Melbourne. The brief required the integration of two brands into a single, cohesive retail environment, following the partnership between Pacific Asian and Easi to establish a new hybrid business model. In addition to grocery retail, the store incorporates a hot-food offering and a self-serve instant noodle station, expanding the customer experience beyond traditional shopping.

The design concept is driven by the brands’ signature colour identity. Yellow and green are strategically layered throughout the space—intersecting, overlapping, and appearing in tandem—to unify the two brand narratives within one setting. This colours and spatial approach has strengthens the brand recognition, and creates a fresh, energetic atmosphere appropriate to a contemporary convenience-led food and grocery destination.