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2 Princess Pet Hawthorne

Location: Hawthorne, Australia
Category: Beauty (Pet)
Year: 2023
Project Cost: $250K

Continuing the brand narrative of two princess pets arriving in an Earth-like forest from their “mother” pet planet, the second store develops the story further by shifting the design focus to space as the primary concept.

Unlike the first location, this store is imagined as the pets’ home planet—where grooming and day-care take place within a calm, playful environment. The interior introduces celestial references through graphic and spatial elements, allowing LED light’s stars and planetary motifs to appear on walls and key touchpoints, reinforcing the themed experience while supporting the practical needs of grooming and daily care operations.