PERA FG

The new Pera store at Westfield Fountain Gate is positioned on a corner tenancy. In response, the entry is set on an angled corner threshold to maximise exposure to both mall frontages and to extend product display along each elevation, strengthening visibility and attracting passing shoppers from multiple directions.

Consistent with the developed brand concept, the illuminated shopfront remains the key feature, reinforcing brand presence and providing strong wayfinding within the centre. A further design detail is the integration of a concealed access door to the store room from the Mall’s corridor. The door is fully blended into the wall composition and fronted by a framed lightbox element, allowing back-of-house entry to be maintained without interrupting the retail presentation—appearing as a continuous feature wall rather than an obvious doorway.